Romi is a menopause intelligence wearable and a startup I supported with social media design and marketing strategy.
I developed a visual language for their Instagram built around earthy neutrals, warm creams, and muted tones with a touch of rose, grounded enough to feel trustworthy and alive enough to feel energetic.
The content balances bold editorial typography with lively lifestyle imagery, making complex science feel approachable without dumbing it down.
The key insight driving everything: the 35–58 audience responds to energy, not age. Design for how they want to feel, not how old they are.
