I was brought on as Head of Design for Common People, a USC-born band formerly known as Fatsugar. In this role, I led the creation of all visual assets—designing merchandise, social media graphics, and printed flyers that reflected and evolved with the band’s identity.
For Fatsugar, I leaned into a nostalgic aesthetic inspired by vintage candy advertisements—playful, bold, and a little bit addictive, just like their sound. As the band transitioned into Common People, I shifted the visual direction to align with a more modern, indie sensibility while maintaining consistency across their growing brand presence.
This project challenged me to stay agile with evolving brand identities and taught me how to visually translate music into something fans could see, wear, and connect with.
