Ozempic Vodka is a satirical brand concept I made after observing the trend of using weight loss drugs.
Rebranding Ozempic as a premium spirit, marketed as just one shot a week, the campaign uses the language of luxury branding to reflect the culture surrounding it. Sleek baby blue packaging, bold typography, and a polished social presence make it feel genuinely desirable. That tension is intentional.
This project uses design to question what we normalize in society. Sometimes the most effective critique comes in the form of something visually appealing.
