In a high-level design course, I was challenged to reimagine a brand by redefining its mission and audience. I chose Ozempic and transformed it into a satirical vodka brand aimed at Gen Z women, using humor to spark conversation around the normalization of weight loss drugs in this day and age.
This project wasn’t just about aesthetics, it was about using branding as commentary. By combining sleek packaging and a reworked brand voice, I created a campaign that felt deceptively fun but carried a deeper critique.
At its core, this project reflects what I care most about: creating work that makes people feel, whether that’s a laugh, a pause, or a shift in perspective.
