Tula is a period care brand I created at the University of the Arts London. This brand was born from a question I couldn’t stop asking: why don’t we talk about what’s actually in our period products and what we are putting in our bodies?
The answer became Tula. Starting with thrifted t-shirts and a passion for sustainability, I built Tula from the ground up, developing the name, logo, typography, color palette, packaging, and marketing strategy. The name comes from the Sanskrit word for balance, an essence that runs across every decision I made, from the two-color ink palette chosen to reduce environmental impact, to packaging printed on paper made from textile waste by FibreLab, London.
Every pad is hand-stitched. Every detail is intentional. We don’t pad the truth.
